AVE at FuoriSalone 2025: advanced technology for hospitality

AVE confirms itself as a key player in the hospitality sector by participating in FuoriSalone 2025 as a partner of “Be Up – where architecture meets infinity”, a project by architect Simone Micheli, that will be presented during Milan Design Week. The installation, part of the “INTERNI Cre-Action” exhibition event, will be set up in the Cortile d’Onore of the University of Milan, offering visitors – from April 7 to 17, 2025 – an immersive and interactive experience.

“Be Up” redefines the concept of a luxury mountain resort through a fluid and futuristic architectural language, translated into monolithic and curvilinear structures. The project, which will take shape in Valbona, Albania, will cover a 12-hectare area, featuring three hotels with 300, 200, and 150 rooms, as well as 80 villas and exclusive services. For FuoriSalone, this architectural vision will materialize in an installation where light, sound, and materials merge to create a dialogue between innovation and nature.

Thanks to its continuous commitment to research and development, AVE is redefining hospitality standards with solutions that blend design and technology. At FuoriSalone, it will showcase its hotel management solutions, designed to optimize security, access control, and service automation, with dedicated energy-saving functions. Among the highlights is Whitek 44, an integrated wiring system that enhances the electrical infrastructure with over 300 components, including new-generation axial controls. The ultra-thin Pills front plates, designed by Simone Micheli for AVE, stand out for their matte white Corian® finish, available in touch, traditional, and hotel access control versions.

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